Cheap Marketing Activities
Marketing tips on a budget
1. Don’t waste money on advertising…for 95% of the business population this is a pointless exercise in terms of lead generation and also carries a huge cost.
2. Use your current client list…most of you won’t know that you can actually achieve more from existing clients. Be honest with yourself, do all of your clients know everything that you do?
3. Give your clients news of your business that is progressive. For example, “Hi John, just thought I would give you a call to see if there is anything else we can do for you at the moment – whilst I am on the phone, we have just installed a new widget machine to bring the cost of widgets down for our clients.” If you tell your target market that you are investing in new people/kit/expansion then they will have an impression that you are a stable and successful company.
4. Editorial…lots of local news and trade magazines will take good quality copy from you and publish it in the business news section for free. If you can strike an ongoing relationship up with editors and you always submit good newsworthy copy that is not a big sales pitch for your business then you will eventually get them calling you for you to help them fill a space! Remember, there are 1000′s of trade magazines in the UK – most sectors have 4 or 5.
